JORDAN “BEYOND” – THE WORLD IS OURS
DIRECTOR: JAY RUSSELL
STREET CASTING BY DAMIAN BAO
STREET SCOUTING: Inspired by the iconic documentary scene in which Michael Jordan sees himself on a billboard for the first time, Damian Bao Casting street scouted young basketball players across America for this global OOH campaign for Jordan. We found young athletes in Harlem, New York; St Louis, Minnesota; Las Vegas, Nevada, Dallas, Texas and Spartanburg, South Carolina to appear in a series of short films in front of the Jordan billboards placed in the hometowns and communities of the next generation of Jordan legends: Teyana Taylor, Jayson Tatum, Zion Williamson, Luka Dončić, and Gabby Williams.